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Top tip: If your content management system doesnt let you apply auto tags, you can write simple code manually to ensure your page isnt missing out. See W3Schools HTML tags for help. If youve ever written a blog, run a website or posted something online, youll know the sheer joy that comes with the discovery that someone else has linked to your work. In the all-seeing eyes of Google, a backlink from a reputable source is essentially a vote of trust, confidence and authority. It is this linking structure that Google first used when ranking web pages and, seo help as the old saying goes, if it aint broke, dont fix it. So Google hasnt fixed this metric, but rather added around 200 additional factors that influence a pages ranking to create the complex algorithm it uses today, with inbound links still playing a big part. Top tip: Get a better understanding of who is linking to your content with the help of the Link Explorer from moz.com Optimising images is just as important as optimising text. With three key opportunities to take advantage of, in-article images dont just break up copy, they can also improve ranking. A well thought-out image title, alt text and caption are where you should be focusing your efforts. Top tip: Since each of these fields serves a different purpose, brush up on optimising images for SEO before you hit the publish button.
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